Software Development Manager, Advertiser Experience Frameworks

Company: Amazon
Location: New York City
Posted on: April 1, 2026

Job Description:

We're building the AI-powered agent experience for Amazon Ads — the chat-first interface that will change how hundreds of thousands of advertisers manage campaigns, analyze performance, and optimize strategy on Amazon. We need an SDM to lead this from the front. Amazon Advertising helps advertisers reach and engage audiences across our digital properties, premium third-party sites, streaming TV, and millions of devices. The Advertiser Experience Frameworks team owns the experience layer of the Ads Agent — the chat interface, advertiser-facing communications, feedback systems, and the frameworks and services that enable dozens of partner teams to integrate agent capabilities into their pages across the Amazon Ads Console. We are looking for a Software Development Manager to lead a team building these experiences and the platform that powers them. This is not a purely technical execution role. You'll need strong product instincts — the ability to look at an advertiser workflow, understand where friction exists, and form a point of view on how agent-driven experiences should work before a PRD lands on your desk. You'll need to either bring knowledge of the advertising business or demonstrate the curiosity and learning speed to develop it quickly, because the quality of your technical decisions depends on understanding how advertisers actually think about campaigns, budgets, targeting, and performance measurement. The role spans the full web stack — from front-end chat interfaces and UI frameworks to middleware services, APIs, event architectures, and the operational infrastructure required to run a global, high-availability website. You'll drive the integration of agent-driven workflows into multiple surfaces across the Ads Console, while also building and maintaining the framework layer that partner teams depend on to bring these capabilities into their own console pages. This is a horizontal team role. Dozens of teams across Amazon Ads will integrate with your frameworks and services. The right candidate thrives in this model — you're comfortable setting technical direction that other teams build on, skilled at negotiating API contracts and integration patterns across organizational boundaries, and experienced at maintaining platform quality and reliability even as adoption scales rapidly. You know how to balance speed and quality when both matter equally: moving fast enough to stay ahead of a rapidly evolving space while maintaining the bar that partner teams and advertisers depend on. The right candidate has built and operated web systems at scale across multiple layers of the stack, has recent hands-on experience building AI-powered products (particularly with LLM-based or agent-oriented systems), and brings product thinking to every technical decision. You don't need a decade of AI experience, but you do need real, demonstrable work with these technologies, a strong point of view on how they change both software development practices and user experiences, and either advertising domain knowledge or a track record of ramping quickly in complex business domains. Key job responsibilities * Lead and grow a high-performing engineering team delivering the Ads Agent chat experience, supporting services, and the agent integration framework that dozens of partner teams use to bring agent capabilities into their Ads Console pages. * Drive technical vision and architecture across the full web stack — front-end frameworks, middleware services, APIs, and event architectures — making decisions on skills-based versus agent-based approaches, integration contracts, and patterns that scale across the organization. * Bring strong product thinking to technical decisions — develop deep understanding of advertiser workflows, pain points, and goals so that architecture and experience decisions are grounded in how advertisers actually use the product, not just what's technically elegant. * Operate as the technical leader of a horizontal platform team: set direction that other teams build on, negotiate integration patterns across organizational boundaries, and maintain framework quality and reliability as adoption grows. * Balance speed and quality as a core discipline — move fast enough to lead in a rapidly evolving space while maintaining the reliability, performance, and operational bar that partner teams and hundreds of thousands of advertisers depend on. * Partner with Product and UX as a true thought partner — not just translating requirements into technical solutions, but actively shaping the advertiser experience vision based on technical possibilities, business context, and user behavior insights. * Partner with Applied Science teams to define evaluation methodologies and tooling that ensure agent response quality meets a high bar before reaching advertisers. * Establish engineering best practices for AI-native development — including design review mechanisms, technical specification standards, and coding patterns tailored to agent-driven systems. * Drive operational excellence for a global website — owning availability, latency, monitoring, alarming, and incident response across the services and frameworks your team delivers. * Mentor and develop engineers through a significant technical transition, building team capability in AI-powered development and product-minded engineering while maintaining delivery velocity. A day in the life You start your day reviewing operational metrics and system health across the full stack — front-end performance, middleware latency, API error rates, and event pipeline throughput. When something looks off, you dig in with your team to understand whether it's a rendering issue, a service degradation, an event delivery failure, or an agent quality regression — and you drive the right team to resolution. Mid-morning, you're in a technical design review. Your team is proposing the architecture for a new framework capability that will allow partner teams to integrate the chat experience into campaign management pages. You ask sharp questions that blend technical depth with product thinking: How does this handle advertisers with 500 campaigns? When an advertiser asks the agent to adjust bids across a portfolio, what does the interaction flow look like — and does it match how advertisers actually think about bid management? What's the API contract partner teams will code against? How do we version this without breaking existing integrations? What's the fallback when the agent can't fulfill a request — and does that fallback feel natural to an advertiser mid-workflow? Your depth across the web stack, your understanding of advertiser needs, and your experience with AI-powered systems make these reviews substantive, not ceremonial. Your key stakeholders include: * Dozens of partner engineering teams across Amazon Ads who integrate your chat framework and services into their console pages — this is your most critical relationship surface and a defining characteristic of this role * Product Managers defining the advertiser experience vision — you're a thought partner here, not just a recipient of requirements * UX Designers crafting the chat and console interfaces * Orchestration and reasoning teams building the layers beneath your experience and service layer * Applied Science teams working on agent quality, evaluation, and model behavior After lunch, you have back-to-back conversations with two partner teams. One is integrating the chat framework into their reporting page and has questions about event handling and state management. The other is requesting a new API capability to support a custom workflow for sponsored brands advertisers. You help your team evaluate the request: Is this a one-off need or something that belongs in the platform? Does it reflect a pattern we'll see from other advertiser segments? How do we deliver it without slowing down the roadmap? This is the daily rhythm of a horizontal team — managing dozens of integration points while protecting your team's ability to move forward on your own priorities. Later, you join a product review where the team is looking at Voice of Customer data from advertisers using the agent experience. You notice that small and medium advertisers are using the agent differently than large advertisers with managed accounts — they're asking more exploratory questions rather than executing specific actions. You raise this with the product manager and propose an experiment to test whether the agent should adapt its interaction style based on advertiser segment. This is the kind of product thinking that distinguishes great SDMs on this team — you don't wait for someone to hand you a spec; you see patterns in the data and form a point of view. Late afternoon, you join a cross-team architecture discussion with partners in a different time zone. The topic: whether a new advertising capability should be built as a skill within the existing agent or warrants a separate agent. You bring a framework your team developed for making these decisions and drive alignment. You close the day in sprint planning, helping your team prioritize a new partner integration against technical debt from a prototype that shipped fast and needs hardening. You push for a concrete plan that delivers value this sprint while paying down the debt over the next two — because in a horizontal team, the cost of accumulated shortcuts compounds with every new partner that builds on your platform. About the team The Advertiser Experience Frameworks team is approximately 35 engineers building the experience layer and platform services for the Amazon Ads Agent and the Amazon Ads Console. We own the chat interface, advertiser-facing communications, feedback collection, Voice of Customer programs, and the frameworks and services that enable dozens of partner teams to integrate agent capabilities into their pages across the Ads Console. Partner teams own orchestration and reasoning — we own what advertisers see and interact with, and we provide the platform that makes integration seamless. This is a horizontal team by design. Our frameworks and services are integration points for teams across the Ads organization. That means our technical decisions have outsized impact — the patterns we set, the APIs we define, and the quality bar we maintain ripple across the console. It also means we have to be deliberate about balancing speed and quality: fast enough to stay ahead of the space, reliable enough that dozens of teams can build on us with confidence. Because we own the experience layer, product thinking isn't optional — it's core to the role. We build for advertisers ranging from small businesses running their first sponsored products campaign to large brands managing complex full-funnel strategies. Understanding how these different advertisers think, what they're trying to accomplish, and where the current experience falls short is what separates good technical work from great product outcomes. We expect our leaders to develop real depth in the advertising domain and bring that context to every technical and prioritization decision. We're at a genuine inflection point. We're shifting from traditional web application development to building AI-powered, agent-driven experiences as our primary mode of work. This isn't a side project or an innovation sprint — it's the direction of the product. We need leaders who have real experience in this space and the conviction to guide a team through the transition. Our culture values technical depth, product-minded engineering, fast iteration, and building over theorizing. We prototype to evaluate architectural tradeoffs. We ship to learn. Engineers are expected to dive deep, challenge assumptions, and own outcomes — both technical and customer-facing. If you're excited about defining how advertisers interact with Amazon's advertising platform through AI, want to lead a high-impact horizontal team through a pivotal technical transition, and thrive in a fast-paced environment where speed and quality are both non-negotiable, this is the role. - 3 years of engineering team management experience - 7 years of working directly within engineering teams experience - 3 years of designing or architecting (design patterns, reliability and scaling) of new and existing systems experience - 8 years of leading the definition and development of multi tier web services experience - Knowledge of engineering practices and patterns for the full software/hardware/networks development life cycle, including coding standards, code reviews, source control management, build processes, testing, certification, and livesite operations - Experience partnering with product or program management teams - Experience leading engineering teams building GenAI products using agentic coding techniques - Experience in communicating with users, other technical teams, and senior leadership to collect requirements, describe software product features, technical designs, and product strategy - Experience in recruiting, hiring, mentoring/coaching and managing teams of Software Engineers to improve their skills, and make them more effective, product software engineers Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, NY, New York - 203,400.00 - 275,200.00 USD annually

Keywords: Amazon, Passaic , Software Development Manager, Advertiser Experience Frameworks, IT / Software / Systems , New York City, New Jersey