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Eye Care Marketing Associate

Company: EyeCarePro
Location: Passaic
Posted on: November 23, 2020

Job Description:

Marketing Content Writer - Work From Home Position We are looking for an experienced marketing content writer who will create impactful pieces to educate the optometry market and drive our lead generation efforts. Focusing on Hubspot emails and landing pages for optometrists, including EyeCarePro's corporate website copy, ebooks, case studies, product brochures, you'll create strategic marketing assets that drive sales. You will report directly to the Marketing Director.This is a full time, work from home position.The ideal candidate has at least 5 years of experience writing marketing content for an optometric company or related optometric field, is able to thrive in a fast-paced and dynamic-environment, and is a self-starter and a team player at heart. Please include three writing samples with your CV that best demonstrate your optometry writing skills.EyeCarePro is the industry leader in providing optometric web marketing services serving American and Canadian optometric practices. Established in 2005, the company holds a unique niche in focusing solely on the optometric market and serving over 1900 clients and growing. We are a virtual company, employing a global team of Web Development, SEO, Marketing, Sales and Customer Support experts who conduct day-to-day business online.What you'll be doing:

  • You will join the Content Team as a writer, and report directly to the Marketing Director
  • Co-develop a content calendar with the Marketing Director
  • With quick turn-around times, create accurate, SEO informed marketing copy, that drives optometrists to action
  • Create Hubspot emails and landing pages for optometrists, articles, blogs, product one-pagers, sales pages, website copy, comparison pages, marketing videos, and more
  • Responsible for the entire copy lifecycle - from research, to delivery, working with our designer to completion
  • Presenting webinars (optional)You are:
    • A great copywriter!
    • Both marketing and tech savvy
    • Deeply knowledgeable about optometry topics, business and marketing
    • You understand the full funnel of converting users to paying customers in a B2B business
    • Results-based and creative: You take both results-based and creative approaches to content and are an expert at balancing the two to create successful pieces and strategies
    • Fast: You're a pro at providing fast, accurate content that's designed to convert.
    • Team Player: You're a team-player with a strong, collaborative mentality and ownership mentality.
    • Great Attitude: You're friendly, easy-going, and have a "can-do," positive attitude, with no task beneath you.
    • Flexible: You're happy to quickly shift priorities in a fast-paced environment.Must have requirements:
      • A creative native English speaker
      • Exceptional copywriting and storytelling skills - a must
      • Minimum of 2-3 years writing in an optometric focused company - a must
      • Experience in researching raw data, creating engaging stories, product and sales-focused content
      • A portfolio of relevant experience Please Include:Three writing samples with your CV

Keywords: EyeCarePro, Passaic , Eye Care Marketing Associate, Advertising , Passaic, New Jersey

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