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Email Marketing Specialist

Company: Rebdolls
Location: Passaic
Posted on: May 10, 2020

Job Description:

Passaic, NJ Rebdolls - Marketing We are a missy and plus size fashion brand who believes all women deserve amazing fashion. As a minority and woman-lead brand we know that now more than ever the world needs more diversity in fashion. We strive for great quality and well-fitting clothes in sizes Small - 5X.

In May 2015, we adopted our slogan #SEXYFORALL to bring about size diversity awareness in the fashion industry. Join the movement (and our team) to help bring lasting change to the fashion community.

We're looking for a passionate Email Marketing Specialist to join our team, take ownership of our email program, drive repeat purchases and improve the customer experience.

Reporting to the CEO, the Email Marketing Specialist will be responsible for building and optimizing all aspects of the Rebdolls email program, with a focus on segmentation, delighting customers, and increasing repeat purchase rates. If you love creating journeys, communicating with customers, and accelerating the growth of our exiting fashion brand, this role is for you.

What You'll Do:

  • Develop Email Campaigns. You'll analyze customer data, segment users, and come up with relevant email campaigns that keep people coming back and shopping some more, with the metrics to back it up.
  • Write, Write, Write. You'll translate our beloved brand into beloved email copy that delights customers and inspires them to act. You love writing and revising and marrying the creative with the analytical.
  • Learn and Collaborate. Who likes silos? Not us! As the owner of one of our largest customer communication channels, you'll leverage your skillset and what you learn to inform paid advertising strategies, targeting methods, merchandising, creative and more.
  • Test like Crazy. What increases click through rates? What leads to more purchases? Who reacts to what? Why? You might have some hypotheses (we hope so!), but you know that testing is critical to continuous improvement.
  • Sell and Improve LTV. At the end of the day, you'll be measured on how you can generate more sales from email, increase the value of our existing database, and contribute to our growth.

    Who You Are:

    • Email Lover. You and we know: email ain't dead. Far from it. You love what email can do, and you can't wait to log in to Klavyio and go to work making the most of our 140K+ and growing customer list.
    • Creative Connector. With email, it can be challenging to get attention. For you? No sweat. You get creative with your messaging, your timing, your triggers, automation, personalization and everything in between to break through and connect.
    • Hustler. You're going to be a key contributor on a small team, and while we have traction, some funding, great partners and a network, we are still ramping up. That's okay, because you like getting in the weeds, getting it done, and being an early contributor to something special.
    • Customer Champion. You know that it's tough to succeed with email in eCommerce if you're not constantly thinking of the customer. How can you help them? What will they love? What feedback are you getting from them quantitatively or quantitatively?
    • Team Player. Everyone says this, but we mean it. The Rebdolls team is like a family, and everyone here works together to bring more diversity to fashion and #sexyforall. You own your work and crush your role, understanding that it's a key part of a bigger team.

      Minimum Qualifications:

      • At least 2 years experience directly managing eCommerce email campaigns
      • Experience with a marketing automation/email marketing platform like Klavyio
      • Ability to self-manage and prioritize
      • Proven experience driving repeat purchases from the email channel
      • Understanding of email measurement approaches
      • Experience email writing, copywriting or content writing
      • HTML, eCommerce or fashion industry experience a plus
      • Preferably worked in-house, not at an agency

        We recognize that asking you to give 100% of yourself on daily basis, requires us to show you the love and offer a package that can only be described as best in class within the retail space today!

        -- Amazing Employee Discount Program (35%)

        -- Company Sponsored Medical (HMO & PPO Options), Dental, & Vision Plans

        -- Company Paid Life, Short Term Disability, Long Term Disability, & Employee Assistance Plans

        -- 401(k) Program (100% Match Up to 5% of Pay)

        -- Individual & Team Based Leadership Development Programs

        -- Positive Company Culture that Celebrates both Personal & Company Milestones

        -- 15 Vacation Days + 5 Sick Days + 10 Holidays

        Aside from the amazing array of tangible benefits and perks, Rebdolls offers you the chance to make a daily impact on a global business. You have the opportunity to pursue your passion and plan your own future as part of our team!

        What are you waiting for? Come experience something different and amazing in the fashion world!

        #Rebdolls #SexyForAll #PursueYourPassion #RebdollsCareers #SomethingDifferent #ExcelerateBrands #ExcelerateYourCareer

        Rebdolls is an Equal Opportunity Employer (EOE) We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better

        PRINCIPALS ONLY -NO AGENCIES PLEASE. PM19

        If you need assistance or accommodation during the hiring process due to a disability, please contact us at HR@exceleratebrands.com. P lease note that we do not respond to application inquiries or resume submissions via this email address. PI120139814

Keywords: Rebdolls, Passaic , Email Marketing Specialist, Advertising , Passaic, New Jersey

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