Executive Office, Global Marketing; Vice President, Research and Effectiveness
Company: Goldman Sachs
Location: New York
Posted on: May 8, 2024
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Job Description:
MORE ABOUT THIS JOB: EXECUTIVE OFFICE The Executive Office plays
an integral role in setting and advancing Goldman Sachs corporate
strategy, as well as in preserving the firms distinctive culture.
We are responsible for safeguarding the firms relationship with
alumni, clients, shareholders, policy makers, and the broader
public, while ensuring our own people remain informed about the
firms evolving priorities. We also partner with the businesses to
source high-impact opportunities in line with the firms social and
sustainability agendas. RESPONSIBILITIES AND QUALIFICATIONS: About
Goldman Sachs Marketing Led by the firms first Chief Marketing
Officer, the marketing function at Goldman Sachs is backed by
momentum and a broad imperative to unify the discipline, helping to
codify a business-critical function seen as core to the firms
future growth. As such, GS is focused on building out a
data-and-technology enabled team of growth marketers, delivering
value for the brand and the business. The organization will consist
of COE teams including Brand Marketing, Marketing Strategy &
Transformation, Content, and Media, as well marketing teams for
each of our revenue divisions. Together, this function will
collaborate to build a unified, scalable, and consistent approach
to marketing the brand and its offerings. Our mission is to be a
demonstrable force multiplier for the businesses we serve. About
the Research & Effectiveness Team The Goldman Sachs Research &
Effectiveness (R&E) team is one of the COE groups within the
Global Marketing organization. Our mission is to enable the firm to
make data-driven decisions by providing actionable insights that
drive business and commercial outcomes. We consult with our
partners in the firms business units (e.g. Consumer Wealth
Management, Asset Management, Investment Banking, Global Markets,
Executive Office, etc.) to understand key business questions and
marketing objectives, and provide hands-on service to design
qualitative and quantitative research to drive the business
forward. We are looking for excellent senior researcher to work as
part of our COE. Responsibilities Lead the Research & Effectiveness
team. Develop a strategic vision for research and effectiveness
that anticipates business questions and empowers stakeholders to
make decisions that are accurate and informed. Constantly challenge
and revisit questions about what we measure, the methodology behind
it, and the goals the data serves Work with internal stakeholders
to understand their needs, and propose data-first solutions fitted
to their goals. Be a business developer and data evangelist,
elevating the reach of the analytics practice across the firm
Translate data findings into concise, actionable insights that can
guide efforts across all our lines of business Maintain and further
develop Global Marketings data warehouse, starting from the
existing foundation and into a full-funnel, self-service data
repository Basic Qualifications 15+ years experience in a research
role within marketing or media Strong leadership abilities, with
skill in leading through influence and positive examples as well as
direct management of teams Efficient communicator with the ability
to distill strategic insights into action items for non-technical
audiences Hands-on experience with performance analytics
methodologies such as attribution modeling, regression analysis and
time series analysis Data visualization proficiency with at least
one major visualization tool, including Tableau, Power BI,
Datorama, QlikSense or Oracle Analytics Cloud Experience with web
analytics platforms such as Adobe Analytics, Oracle and Google
Analytics Ability to set up and analyze social media listening
queries and Natural Language Processing engines (Brandwatch,
Sprinklr, Sysomos, etc.) Natural ability to connect with and
establish rapport with leaders across the organization Proactive,
team player with strong interpersonal skills and a collaborative
spirit Entrepreneurial and an inventive problem solver; curious and
passionate about all areas of marketing, media, content, and design
Ability to manage multiple priorities and thrive in a dynamic
fast-paced environment that requires exceptional attention to
detail 4-year college degree Preferred Qualifications Preferred
experience in media, financial services and/or demonstrated
knowledge of relevant business areas Expertise or familiarity
managing relational databases in SQL or Alteryx Proven track record
of working with senior stakeholders, and developing business
relationships internally Preference for working in a fast-paced,
agile, high-performance culture Experience using Python or R for
statistical analysis ABOUT GOLDMAN SACHS: We believe who you are
makes you better at what you do. We're committed to fostering and
advancing diversity and inclusion in our own workplace and beyond
by ensuring every individual within our firm has a number of
opportunities to grow professionally and personally, from our
training and development opportunities and firm-wide networks to
benefits, wellness and personal finance offerings and mindfulness
programs. Learn more about our culture, benefits, and people on the
Goldman Sachs career page . Were committed to finding reasonable
accommodations for candidates with special needs or disabilities
during our recruiting process. The Goldman Sachs Group, Inc., 2021.
All rights reserved. Goldman Sachs is an equal
employment/affirmative action employer
Female/Minority/Disability/Veteran/Sexual Orientation/Gender
Identity Apply Email a Friend
Keywords: Goldman Sachs, Passaic , Executive Office, Global Marketing; Vice President, Research and Effectiveness, Advertising , New York, New Jersey
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